Tuesday, October 27, 2009
Shubha Mudgal and sponsorship and RJ gone berserk
The RJ Rohini got booed for talking too much, with constant reference to herself and reciting Hindi poems... But RJs who try to become comperes are born with Duck's back I guess (Remember Sajjid Khan who did not like being criticised by Ashutosh for being cheap and demeaning and rationalised even... some people do things for fun, some for a living. ). This Rohini even wound up the show by saying 'I am Rohini' or some such nonsense!! Heavens..
The worst thing I saw was when the sponsors got shawls from the artiste. I have never seen such gross and cheap behavior from any sponsors till now. I wonder which sponsor's bright idea it was. As it is, what with the RJ's motormouth and these sponsors' lackey's wanting to be on the stage with the artiste and talking and strutting before the mike with a shaky, foolish voice (nobody had ANYTHING illumining to say) it was extremely irritating to the audience which got thoroughly restless at such lapse of grace. The sponsors also practically got booed with loud claps. But possibly, they also were born with duck's back (otherwise would they dare to make such social gaffe) and patted themselves on their duck's backs, thinking they were being honored.
Union bank, Reader's Digest were amongst the five sponsors I recall.. Terrible. I can imagine the plight of the artiste reduced to pampering clerical egos (actually these Johnnies are just signing cheques for their managements. The real aesthete or patron will never do that!!) . Apparently they love music, somebody said. I wonder at that really! If they did, they will never treat an artiste like that...